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Content Performance Analysis

Content Performance Analysis provides detailed metrics and insights about how your posts perform, helping you optimize your content strategy for maximum engagement.

Post Analytics​

For each post in your channel, Telegram Analytics tracks:

  • View Count: Total number of views
  • View Percentage: Percentage of subscribers who viewed the post
  • Sharing Rate: How often the post was forwarded
  • Reaction Count: Number and types of reactions received
  • Link Clicks: For posts containing links, click-through rates

Performance Metrics​

Engagement Metrics​

Metric               | Description                                  | Benchmark
---------------------|----------------------------------------------|------------
View Rate            | % of subscribers who viewed the post         | >70% is good
Completion Rate      | For videos, % who watched to the end         | >50% is good
Reaction Rate        | % of viewers who reacted to the post         | >5% is good
Share Rate           | % of viewers who forwarded the post          | >2% is good
Save Rate            | % of viewers who saved the post              | >1% is good

Comparative Performance​

Each post is automatically compared to:

  • Channel Average: How the post performs against your channel's average
  • Recent Posts: Performance relative to your last 10 posts
  • Similar Content: Comparison with similar content types

Content Type Analysis​

Format Performance​

Compare how different content formats perform in your channel:

  • Text-Only Posts: Performance metrics for posts without media
  • Image Posts: Engagement data for posts with images
  • Video Content: View and completion rates for video posts
  • Polls: Participation rates and response distribution
  • Files/Documents: Download rates and engagement

Content Length Impact​

Understand how content length affects performance:

  • Text Length: Optimal character count for your audience
  • Video Duration: Ideal video length for maximum engagement
  • Image Count: Optimal number of images per post

Temporal Analysis​

Time-Based Performance​

Analyze how posting time affects engagement:

  • Time of Day Impact: How posting time affects view and engagement rates
  • Day of Week Trends: Performance patterns across different days
  • Recency Effect: How post performance changes over time after publishing

Content Lifespan​

Understand the lifecycle of your content:

  • View Accumulation: How quickly posts accumulate views
  • Engagement Window: Time period when most engagement occurs
  • Long-Tail Performance: How posts continue to perform days or weeks later

Content Strategy Insights​

Top Performing Content​

Automatically identify your most successful content:

  • Most Viewed: Posts with the highest view counts
  • Most Engaged: Posts with the highest overall engagement
  • Most Shared: Posts that were forwarded most frequently

Content Recommendations​

Receive AI-powered recommendations for content optimization:

  • Content Type Mix: Suggested balance of different content types
  • Posting Schedule: Optimal times and frequency for posting
  • Content Themes: Topics and themes that resonate with your audience

A/B Testing​

For channels with sufficient volume, conduct A/B tests to optimize content:

  • Headline Testing: Compare different post introductions
  • Format Testing: Compare different content formats
  • Timing Tests: Compare performance at different posting times

Content Calendar​

Plan and analyze your content strategy with the integrated calendar:

  • Scheduled Posts: View and manage upcoming content
  • Performance History: Review past content performance
  • Optimal Timing: Suggested posting slots based on audience activity

Next Steps​

To further optimize your channel strategy:

  • Custom Reports - Create tailored reports for specific content types
  • Data Export - Export your content performance data for external analysis