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Custom Reports

Custom Reports allow you to create tailored analytics reports that focus on the specific metrics and insights that matter most to your channel strategy.

Overview​

While the standard dashboards provide comprehensive analytics, Custom Reports let you:

  • Combine metrics from different areas into a single view
  • Focus on specific time periods or content types
  • Create comparative analyses between channels
  • Schedule automated report delivery
  • Export data in various formats

Creating Custom Reports​

From the Dashboard​

  1. Navigate to Reports > Custom Reports
  2. Click "Create New Report"
  3. Select a report template or start from scratch
  4. Configure your report settings:
    • Report name and description
    • Included channels
    • Time period
    • Metrics to include
    • Visualization preferences
  5. Click "Save Report"

Report Templates​

Telegram Analytics offers several pre-configured templates:

  • Growth Report: Focus on subscriber growth and retention
  • Content Performance: Detailed analysis of post performance
  • Engagement Summary: Overview of audience interaction
  • Comparative Analysis: Compare multiple channels or time periods
  • Executive Summary: High-level overview with key metrics

Report Components​

Metrics Selection​

Choose from over 50 available metrics across categories:

  • Growth Metrics: Subscriber counts, growth rates, churn
  • Engagement Metrics: Views, reactions, shares, saves
  • Content Metrics: Post performance by type, format, topic
  • Audience Metrics: Activity patterns, demographics, preferences

Visualizations​

Select from various visualization types:

  • Line Charts: Track trends over time
  • Bar Charts: Compare values across categories
  • Pie/Donut Charts: Show proportional distribution
  • Heat Maps: Display activity patterns
  • Tables: Present detailed numerical data
  • Scorecards: Highlight key performance indicators

Filters and Segments​

Refine your reports with powerful filtering options:

  • Date Ranges: Custom time periods or presets (last 7/30/90 days)
  • Content Types: Filter by post format (text, image, video)
  • Performance Tiers: Focus on top/bottom performing content
  • Custom Segments: Create your own audience or content segments

Scheduling and Automation​

Automated Delivery​

Set up reports to be automatically generated and delivered:

  1. From your report view, click "Schedule"
  2. Select delivery frequency:
    • Daily (at a specific time)
    • Weekly (on selected days)
    • Monthly (on a specific date)
  3. Choose delivery method:
    • Email (PDF or Excel attachment)
    • Telegram message (via Telegram Analytics Bot)
    • Webhook (JSON data to your endpoint)
  4. Add recipients and customize delivery message
  5. Click "Save Schedule"

Delivery Formats​

Reports can be delivered in multiple formats:

  • PDF: Formatted report with visualizations
  • Excel/CSV: Raw data for further analysis
  • JSON: Structured data for programmatic use
  • Google Data Studio: Direct integration (Premium plan only)

Advanced Features​

Calculated Metrics​

Create your own custom metrics based on existing data:

  1. In the report editor, click "Add Calculated Metric"
  2. Select base metrics to use in your calculation
  3. Define the formula (e.g., (reactions / views) * 100 for reaction rate)
  4. Name your new metric and set display options
  5. Add to your report

Comparative Analysis​

Compare performance across different dimensions:

  • Time Comparison: Current vs. previous period
  • Channel Comparison: Performance across multiple channels
  • Benchmark Comparison: Your metrics vs. industry averages
  • Goal Comparison: Actual performance vs. set targets

Annotations​

Add context to your reports with annotations:

  • Event Markers: Highlight important events on time-series charts
  • Threshold Indicators: Visually indicate when metrics cross important thresholds
  • Notes: Add explanatory text to specific data points

Sharing and Collaboration​

Sharing Options​

Share your custom reports with team members:

  1. From your report view, click "Share"
  2. Enter email addresses of team members
  3. Set permission level:
    • View only
    • Edit
    • Manage (can delete or change sharing settings)
  4. Add an optional message
  5. Click "Share Report"

Collaborative Editing​

For teams with appropriate permissions:

  • Multiple users can edit reports simultaneously
  • Changes are tracked with version history
  • Comments can be added to specific report elements

Examples​

Growth Analysis Report​

A comprehensive report focusing on subscriber growth:

  • Key Metrics: Net subscriber growth, growth rate, churn rate
  • Visualizations: Growth trend line, daily new subscribers bar chart
  • Comparative Elements: Current month vs. previous month
  • Segments: Organic vs. referred growth

Content Strategy Report​

A report to optimize your content strategy:

  • Key Metrics: Engagement by content type, optimal posting times
  • Visualizations: Content performance heat map, format comparison chart
  • Advanced Analysis: Topic clustering, keyword performance
  • Actionable Insights: Recommended content mix, optimal posting schedule

Next Steps​

To further enhance your analytics capabilities: