Skip to main content

Audience Insights

Audience Insights helps you understand who your subscribers are and how they interact with your content, allowing you to tailor your strategy to your audience's preferences.

Demographic Information​

Where available and with respect to privacy, Telegram Analytics provides aggregated demographic insights:

  • Geographic Distribution: Countries and regions where your subscribers are located
  • Language Settings: Primary languages used by your audience
  • Platform Usage: Desktop vs. mobile usage patterns
Privacy First

All demographic data is anonymized and aggregated. Individual subscriber information is never collected or displayed.

Activity Patterns​

Understand when and how your audience engages with your content:

Active Hours​

Hour of Day | Engagement Level
------------|------------------
00:00-04:00 | Low
04:00-08:00 | Very Low
08:00-12:00 | Medium
12:00-16:00 | High
16:00-20:00 | Very High
20:00-00:00 | Medium

Active Days​

Day of Week | Engagement Level
------------|------------------
Monday      | Medium
Tuesday     | Medium
Wednesday   | High
Thursday    | High
Friday      | Very High
Saturday    | Medium
Sunday      | Low

Engagement Segmentation​

Segment your audience based on their engagement levels:

  • Super Fans: Subscribers who view and interact with almost every post
  • Regular Viewers: Subscribers who view most posts but interact occasionally
  • Casual Viewers: Subscribers who view posts sporadically
  • Inactive Subscribers: Subscribers who rarely view your content

Content Preferences​

Discover what type of content resonates most with your audience:

Format Preferences​

  • Text vs. Media: Whether your audience prefers text-based or media-rich posts
  • Video Duration: Optimal video length for your specific audience
  • Image Engagement: How images affect your post performance

Topic Analysis​

  • Topic Clustering: Automatic categorization of your posts by topic
  • Topic Performance: Which topics generate the most engagement
  • Keyword Analysis: Key terms that drive higher engagement

Subscriber Journey​

Track how subscribers interact with your channel over time:

  • New Subscriber Behavior: How new subscribers typically engage
  • Engagement Evolution: How engagement patterns change over time
  • Churn Prediction: Identifying subscribers at risk of becoming inactive

Audience Growth Sources​

Understand where your new subscribers are coming from:

  • Direct Adds: People who found and subscribed directly
  • Forwarded Content: Subscribers who joined after seeing forwarded posts
  • External Links: Traffic from websites or other platforms
  • Telegram Search: Subscribers who found you through Telegram's search

Actionable Insights​

Telegram Analytics doesn't just provide data—it offers actionable recommendations:

  • Optimal Posting Times: When to post for maximum engagement
  • Content Recommendations: What types of content to create more of
  • Engagement Opportunities: How to increase interaction with your audience
  • Retention Strategies: How to keep subscribers engaged long-term

Next Steps​

To optimize your content strategy based on these audience insights, check out: